You have a few seconds to set the tone for your presentation. A good start paves
the road to success while a weak opening can slam shut the door to success.
Your opening must do three things for you. Grab attention, set the
direction and establish rapport. Without their attention you have a room of
non-listeners. Without knowing your direction your audience will feel lost and
confused. Without rapport you might have a room of enemies.
You can grab
attention with contrast, relevance and credibility.
You can set the
direction by answering the question, "Why are we here?"
You can
establish rapport by demonstrating empathy, common interest and confidence.
Click here to continue.
[from speechcoachforexecutives.com]
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