U SING
C HARTS
The most common mistake presenters make with visuals is overloading them, says
Judith Stein, co-author of Presentations for Decision
Makers (Van Nostrand Reinhold, 1996).
When using visuals, "You want the audience to look at the
screen, quickly get the message, and then focus on you," she says. When viewers
have to spend time reading, "you become the voice-over to a video, and lose your
effectiveness as a presenter."
In visual support, Stein continues, "The operative word is
'support.' Visuals are supposed to support or aid you in giving the presentation
- not replace you."
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