Call for Action

Many presenters want to persuade or convince the audience.  They give essential information and even lay out a roadmap to achieve a desired goal.  Their presentation skills may be sharp and have audience members motivated throughout the presentation.  Without a call for action, any initiatives may not be followed through.  Audience members may not know what their role should be.

A call for action is simply giving your audience directions.  What they need to do, what path they need to take and how to get there. 

Remember, you know what you want to achieve.  The audience is willing to follow you.  But without a call for action - no matter how motivated they are - control is lost.  The visions start to disappear.  People start to forget.

Having a call for action commands them to follow through.  It provides the necessary path to achieving the goal.  You may want to divide the call for action by groups or even individuals.  You may want to divide the tasks and the responsibilities.  And don't forget to follow-up to remind them of the goal.  Let them know the progress and motivate them along the way.